Dave Madsen has worked in broadcasting since 1970, and now serves as managing editor and anchor for ABC’s affiliate WGGB TV, ABC40 in Springfield. He attended UMass Amherst, majoring in Communication. He has been teaching at UMass since Fall 2000, first for two years in Sport Management and then with Journalism starting in Fall 2002.

I checked in with Dave to get his thoughts about covering the tornado and the effects of the storm on Springfield and Western Massachusetts

1.   Where were you when the tornado hit Springfield?   What did you do?
We were live on the air and watching our Skycam video as the tornado moved across the river and Memorial Bridge. People watching saw it as we did, live and heard our reaction to what we were seeing. It was stunning and hard to believe it was happening here.

2.   Were you surprised by the amount of devastation in Springfield?  Absolutely. The first pictures we saw came from the South End. It looked like a war zone.

3.    Can you describe what you did during coverage on Wednesday and Thursday?

We went live, continuously from around 3:45 to 9. We kept updating information as it came into us from the field and from Facebook and Twitter, as well as our email address. We worked with police, hospitals and viewers , taking live phoners of people describing where they were and what they saw.

4.   Describe the role of social media in your reporting.

Social media played a huge role. People were posting pictures and videos that we used on the air. We had more than 1,000 people friend our WGGB Springfield account Wednesday afternoon alone. People communicated with each other on our Facebook page, as well as with us. Yesterday’s tornado really reinforced my opinion on the growing strength and reach of social media. We streamed our coverage live all afternoon long. We got e-mails from people all over the country and world for that matter. We received a request from a blogger in Russia to use some of our video.

5.   What has surprised you most about the coverage of the tornadoes?

The social media aspect. In times of crisis, it’s probably the most effective form of communication.

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