Thursday from ONA

Hi everyone —

Tina Brown is the keynote speaker and talking about a new Web site (The Daily Beast) that she’s a part of launching. One of the interesting things about this conference every year is the wide swath of experiences that folks have. Brown is new to the Web and talking about how exciting it is — YES TINA! Welcome!

Yesterday afternoon I was at a session put on by the J-Lab about how to teach and get students thinking about entrepreneurial journalism. The panels included Rich Gordon from Northwestern, who has his students working on a “Locative Journalism” project. Check it out. Also, I spoke with Retha Hill, who I worked with at during the early days. She’s now the director of the New Media Innovation Lab at ASU.  She’s been able to partner up with some of the local newspapers around ASU and is training students to develop business and management skills, in addition to journalism skills.

Got me to thinking about how we at UMass can begin developing entrepreneurial journalism classes…such skills would translate well into getting jobs with traditional news organizations but would also prepare students for going out and starting their own businesses….

More TK,



About journalismprof

Steve joined the journalism faculty at the University of Massachusetts at Amherst in August 2007 and has been working to incorporate multimedia across the curriculum. Since arriving at UMass, Steve has developed three courses modeled after his multimedia journalism course. The courses allow students to work in teams in a newsroom-like environment where they work on packages -- using video, audio and photos to tell stories. He is also working with students on developing, a news Web site staffed completely by students. Steve has more than 25 years of experience as an editor and reporter for print and online publications, including 10 as an editor at He also edits part-time for with the NFL and college football network.
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2 Responses to Thursday from ONA

  1. BJ Roche says:

    Have been thinking about a course that would develop entrepreneurial, independent publishing skills, and take a look at the business models that are emerging for publishing on the web.

  2. David says:

    That’s a VERY… GOOD… IDEA. Go for that. Bloggers can make money through advertising on their sites–and donations. A Durham, N.C. blogger raised $5,000 from her readers to send her to the Denver convention.

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